Citizen Marketers: When People Are the Message
The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.
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Citizen Marketers: When People Are the Message
Citizen Marketers: When People Are the Message
The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.
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Description
The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.
